The trailer for Megalopolis included AI-generated quotes attributed to famous critics, misattributing negative reviews of past Coppola films, raising concerns about misinformation in marketing.
Coppola has wanted to make Megalopolis for decades, selling part of his winery to finance its hefty $120 million budget, signifying his commitment despite the film's troubled production.
The controversy erupted after the trailer quoted Pauline Kael inaccurately, highlighting a significant challenge filmmakers face in today’s age with generative AI and the potential fallout.
Lionsgate faced backlash for the trailer’s AI-generated quotes, leading to their public apology and the removal of the consultant blamed for mishandling the marketing content.
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