Reddit is elevating its AI-powered search feature, Reddit Answers, by incorporating it into the main sitewide search. CEO Steve Huffman highlighted this change during a quarterly earnings call, emphasizing a unified search box that could provide AI-generated answers as well as traditional Reddit responses. Currently in beta, Reddit Answers has gained 1 million weekly users but remains a fraction of Reddit's overall audience. This shift aims to enhance user experience, especially for newcomers, though it may spark mixed reactions among existing users who are wary of changes.
"We are now working to integrate it into Reddit core search experience to further streamline the path from question to answer on Reddit."
"Sometimes people will want the summarized, annotated, sterile answers from AI, and we're even building this ourselves in Reddit Answers."
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