Reddit Acquires AI Startup; Google Improves Performance Max Transparency; UK Shelves Tech Project Funding
Briefly

from Exchangewire6 months ago
Reddit acquires Memorable AI to enhance ad performance, with the deal around USD$40m. Expecting benefits from creative insights, already used by brands like Unilever and L'Oréal.
Exchangewirehttps://www.exchangewire.com/blog/2024/08/05/reddit-acquires-ai-startup-google-improves-performance-max-transparency-uk-shelves-tech-project-funding/
Google improves ad controls with new features like conversion metrics, YouTube video placements, and third-party verification to enhance transparency for advertisers.
Exchangewirehttps://www.exchangewire.com/blog/2024/08/05/reddit-acquires-ai-startup-google-improves-performance-max-transparency-uk-shelves-tech-project-funding/
UK Labour government halts £1.3bn tech funding, impacting projects like an exascale supercomputer and AI Research Resource, previously funded with £300m.
Exchangewirehttps://www.exchangewire.com/blog/2024/08/05/reddit-acquires-ai-startup-google-improves-performance-max-transparency-uk-shelves-tech-project-funding/
Read at Exchangewire
#ad-tech-acquisitions #reddit #google #uk-tech-funding #ai-projects
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