Visa has launched its Intelligent Commerce initiative, aimed at adapting its payment network for the burgeoning trend of agentic AI shopping experiences. This program enables developers to utilize Visaâs suite of APIs to create AI agents capable of finding, selecting, and purchasing products on users' behalf. The initiative not only provides AI-ready credit cards and AI-powered personalization but also allows AI agents to manage transactions with user-defined criteria. Visa's strategy represents a fundamental shift in commerce, reminiscent of the move from physical to online, and now from online to AI-driven shopping.
Visa's Intelligent Commerce initiative aims to prepare its payment network for agentic AI experiences that revolutionize how users shop and transact.
The program introduces AI payments and AI-ready credit cards, allowing agents to complete transactions under user-defined guidelines, creating a more seamless shopping experience.
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