"Over the years, the types of companies advertising during the most-watched sporting event have shifted. There aren't many car companies advertising this year, for example. There remain plenty of food and beverage commercials, as evident by spots for Pringles, Nerds, and beer. In recent years, tech companies have begun to use the airtime during the Super Bowl to get their products and messages in front of a large audience."
"Anthropic, with its Claude AI assistant, is having a moment right now. Its coding tools are more popular than ever and considered the best. Probably for that reason, the company took this opportunity to tell the world how OpenAI will ruin ChatGPT by including advertising. OpenAI's Sam Altman fired back that ChatGPT won't be doing ads in the way Anthropic depicts."
Super Bowl advertising patterns have shifted, with fewer car companies and persistent food and beverage spots such as Pringles and beer. Tech companies increasingly buy airtime to showcase products and messages to the broad Super Bowl audience. Tech ads this year aimed to appeal to human emotions, using humor or sentimentality. Anthropic promoted its Claude AI and coding tools while satirizing AI advertising practices, releasing four commercial variations that mix comedy and dystopian warning. Google's Gemini commercial emphasized image-creation and photo reimagining capabilities and sought an emotional response that could leave viewers teary-eyed.
Read at Yahoo Creators
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