Nigel Vaz, CEO of Publicis Sapient, stated, "As consumer expectations continue to evolve, new business demands are calling for strategic collaboration throughout their AI and digital business transformation journey. By tapping into the power of Google Cloud's technologies, we can help businesses stay ahead of the curve in the age of AI."
Publicis Sapient's focus on enhancing AI usage spans areas like retail media networks, customer data platforms, and data modernization, emphasizing its expansive partnership with Google Cloud.
The new dedicated business unit and Google center of excellence will focus on aligning teams and leveraging proprietary tools with Google's Gemini models for innovative solutions.
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