Perplexity has launched its Sonar API, allowing businesses to integrate generative AI search capabilities into their applications. Unlike traditional models reliant solely on training data, Sonar connects to the Internet for real-time information backed by credible sources. The API is available in two tiers: a basic, affordable version and a Pro version for complex queries. Notably, Zoom is an early adopter, utilizing Sonar for its AI assistant, enhancing user experience with instantaneous, citation-based answers. This move not only broadens Perplexity's reach but also represents a potential new revenue stream amid competitive API pricing in the tech market.
"To optimize for factuality and authority, APIs require a real-time connection to the Internet, with answers informed by trusted sources."
"Sonar is allowing Zoom's AI chatbot to give real-time answers, informed by web searches with citations, without requiring users to leave the video chat window."
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