"Including ads in conversations with Claude would be incompatible with what we want Claude to be: a genuinely helpful assistant for work and for deep thinking, Anthropic shared in a letter earlier this month, adding that even if the ads don't influence AI responses, they would still introduce an incentive to optimize for engagementfor the amount of time people spend using Claude and how often they return. These metrics aren't necessarily aligned with being genuinely helpful."
"A user needs to believe this is the best possible answer, to keep using the product and be willing to pay for it, an unnamed Perplexity executive said at a media roundtable, per the Financial Times. The challenge with ads is that a user would just start doubting everything which is why we don't see it as a fruitful thing to focus on right now."
Perplexity is ending its advertising efforts because placing ads alongside chatbot answers can cause users to distrust responses. The AI industry is divided over ads in chatbots as companies seek profitable models. Google has shown ads in AI Mode and AI Overviews, while Gemini remains ad-free for now but may add ads later. OpenAI has begun testing ads in ChatGPT to help sustain a free tier. Anthropic opposes ads, arguing they incentivize engagement metrics over genuine helpfulness and pledges not to include ads in Claude. Perplexity previously used ads but phased them out to prioritize user trust.
Read at gizmodo.com
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