Pedigree's Adoptable initiative leverages AI technology to improve shelter dog ads, reducing adoption time with professional-grade images, demonstrating the impact of purpose-driven marketing in the pet industry.
The use of AI tech in Adoptable refines shelter dog photos, creating customized images that match the specific available dogs, showcasing how brands can utilize AI at scale for impactful advertising.
"Adoptable is a transformational step for us at Pedigree... that commitment can be at the heart of everything we do - in every ad," said Fabio Alings, emphasizing Pedigree's dedication to ending dog homelessness through innovative marketing strategies.
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