Amazon is expanding access to its Alexa+ service, an upgraded digital assistant powered by generative AI, which aims to provide more personalized interactions and smart home integration. Currently in Early Access, it is free for early users and will be free for Prime subscribers, with a $19.99 monthly fee for non-Prime users post-launch. Over a million users have been reached through a waitlist system, reflecting Amazon's strategy to monetize a service that redefines its previously limited Alexa capabilities, amid competition from advanced generative AI platforms.
Alexa+ represents a serious attempt by Amazon to create a generative AI experience for consumers that it can eventually monetize.
The service allows users to chat with the digital assistant using more natural language, where you can phrase requests your own way.
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