Arvind Jain believes that Google's dominance in search was justified by the quality of its product, but recent trends indicate a decline in user experience.
Jain highlighted that the rise of answer engines powered by LLMs offers potential disruption in search; however, they still lack commercial readiness and source transparency.
Karandikar from the American Association of Advertising Agencies notes that competition is intensifying in the search space, with players like OpenAI's SearchGPT emerging as contenders.
To regain user trust, Jain suggests that future search solutions must blend traditional search with answers while ensuring clarity regarding information sources.
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