"OpenAI said it would start showing ads in ChatGPT to some U.S. users, ramping up efforts to generate revenue from the AI chatbot to fund the high costs of developing the technology. The ads will be tested with users on the company's free tier and the lower-priced Go plan that it is now expanding globally, OpenAI said on Friday. They will show up in the coming weeks and will be separate from the answers generated by ChatGPT."
"Users on the more expensive Plus, Pro, Business and Enterprise tiers will not have ads. OpenAI also said that advertising would not influence ChatGPT's outputs and that user conversations would not be shared with marketers. The move marks a major departure for the company that had so far relied on subscriptions. It shows the pressure OpenAI faces to increase revenue as it spends heavily on data centres and prepares for a widely anticipated initial public offering."
OpenAI will test ads in ChatGPT for some U.S. users on the free tier and the lower-priced Go plan, with ads appearing separate from generated answers. Paid tiers including Plus, Pro, Business and Enterprise will not receive ads. Advertising will not influence ChatGPT outputs and user conversations will not be shared with marketers. Ads will be blocked for users under 18 and for sensitive topics such as health and politics. The company faces pressure to increase revenue as it spends heavily on data centres and prepares for an initial public offering while planning major infrastructure investments through 2030. Analysts warn ads could erode trust and push rivals to clarify monetization philosophies.
Read at The Globe and Mail
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