"When OpenAI released its new AI-generated video app Sora last week, it launched with an opt-out policy for copyright holders - media companies would need to expressly indicate they didn't want their AI-generated characters running rampant on the app. But after days of Nazi SpongeBob, criminal Pikachu, and Sora-philosophizing Rick and Morty, OpenAI CEO Sam Altman announced the company would reverse course and "let rightsholders decide how to proceed.""
"In response to a question about why OpenAI changed its policy, Altman said that it came from speaking with stakeholders and suggested he hadn't expected the outcry. "I think the theory of what it was going to feel like to people, and then actually seeing the thing, people had different responses," Altman said. "It felt more different to images than people expected.""
OpenAI released Sora, an AI-generated video app that enables endless-scroll creation of 10-second videos with audio, including AI-generated cameos of users and consenting others. The app initially used an opt-out approach for copyrighted characters, requiring rightsholders to explicitly ban their IP. Rapid examples of offensive and satirical deepfakes emerged, including altered versions of well-known characters, prompting public backlash. OpenAI's CEO Sam Altman said stakeholder conversations influenced the decision and that the visual-plus-audio format felt different to people than static images. OpenAI reversed its initial policy to allow rightsholders to determine usage rules.
Read at The Verge
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