"On Wednesday, OpenAI CEO Sam Altman and Chief Marketing Officer Kate Rouch complained on X after rival AI lab Anthropic released four commercials, two of which will run during the Super Bowl on Sunday, mocking the idea of including ads in AI chatbot conversations. Anthropic's campaign seemingly touched a nerve at OpenAI just weeks after the ChatGPT maker began testing ads in a lower-cost tier of its chatbot."
"They depict scenarios where a person asks a human stand-in for an AI chatbot for personal advice, only to get blindsided by a product pitch. In one spot, a man asks a therapist-style chatbot (a woman sitting in a chair) how to communicate better with his mom. The bot offers a few suggestions, then pivots to promoting a fictional cougar-dating site called Golden Encounters."
Anthropic released four commercials called "A Time and a Place," two slated for Super Bowl airings, that lampoon the idea of ads appearing inside AI chatbot conversations. The spots show human stand-ins for chatbots pivoting from personal advice to product pitches, including a therapist promoting a fictional dating site and a fitness-seeker receiving an ad for height-boosting insoles. The campaign closes with the tagline "Ads are coming to AI. But not to Claude." OpenAI executives criticized the ads as misleading, saying ChatGPT ads will appear as labeled banners at the bottom and will not change assistant answers.
Read at Ars Technica
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