OpenAI's chief financial officer Sarah Friar stated that the company is thoughtfully considering integrating ads into ChatGPT to support its revenue generation as it transitions towards a for-profit model.
Experts suggest that while ads could help OpenAI's finances significantly, if poorly integrated, they could undermine user trust, a crucial element in maintaining customer satisfaction and loyalty.
Despite achieving monthly revenues of $300 million as of August, OpenAI still anticipates a substantial loss this year, highlighting the urgent need for sustainable revenue models like advertising.
In light of its drastic transformation, including possibly becoming a public benefit corporation, OpenAI's consideration of an ads-based model aims to reconcile its sophisticated AI products with the necessity of profitability.
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