OpenAI is already disrupting the technologies and services that marketers and consumers rely on for their information and shopping experiences," said Gartner vp analyst Nicole Greene.
A CMO signals a focus on marketing and advertising as they look to claim a larger share of the market and potentially monetize their offerings," Greene added.
As AI becomes more accessible to consumers, we should expect to see continued partnerships that leverage the large user base of individuals and business customers that OpenAI already has," said Greene.
Even with its massive valuation and strong market presence, OpenAI's path forward is far from guaranteed.
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