"One of OpenAI's top executives defended the company's addition of ads to its popular chatbot ChatGPT as a way to democratize access to artificial intelligence. The company needs to create a strong business model, to achieve its goal of bringing AI to the wider population, Chief Financial Officer Sarah Friar told a panel at the World Economic Forum in Davos, Switzerland on Wednesday. Our mission is AGI for the benefit of humanity, not for the benefit of humanity who can pay, she said. AGI refers to artificial general intelligence, a theoretical future version of the technology that matches or exceeds human capabilities."
"OpenAI announced last week it would test targeted ads in the free version of ChatGPT for some US users. Up until now, the chatbot has either been free or available for a monthly subscription fee. OpenAI's decision to introduce ads is a watershed moment for the sector, which faces steep costs for computing power, staffing and upcoming infrastructure buildouts. The firm's executives are under pressure to justify its ambitious strategy, as well as its valuation, among the highest of any private company globally."
OpenAI began testing targeted ads in the free version of ChatGPT for some US users to create a sustainable revenue stream and support wider access to AI. Chief Financial Officer Sarah Friar defended the move as a way to democratize AI and emphasized the mission of pursuing AGI for the benefit of all, not only those who can pay. The company faces high costs for computing, staffing and infrastructure and reported $20 billion in annualized revenue for 2025. Competitors questioned the timing, and Friar argued that ad models require scale, citing 800 million weekly active users.
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