"The goal is to create a more conversational, AI-driven homepage that will function more like a utility for users, boosting time spent on-site and helping counter the drop in search referrals, according to Bharat Krish, chief product officer at Newsweek. The homepage will be designed to be customized to each user, not just those logged into the site. Visitors will be greeted with local weather, a news briefing summary and stocks, based on their geolocation. The homepage is still in development and likely won't be ready until next spring at the earliest, Krish said. Newsweek is currently conducting audience research on it. ("We don't want to assume that [this is] what everybody wants," he said.)"
"So far, most publisher-built AI assistants are walled gardens by design, pulling mostly from their own content. Newsweek wants to test beyond this capability, not just mining its own archive but pulling in citations from the wider web. The publisher is working with Google to figure out how to use its SERP API to include trending content, as well as Wikipedia and other public content. It remains unclear how Newsweek will cite those external sources. The financial agreement between the parties was not made clear."
Newsweek is developing a conversational, AI-driven homepage with Google Cloud and Gemini to act as a user utility and increase time spent on-site. The homepage will be personalized by geolocation to show local weather, a news briefing summary and stocks, and will include a prominent AI assistant with suggested prompts for news queries. The project aims to counter declining search referrals and improve homepage engagement. Newsweek plans to source citations beyond its own archive, exploring Google’s SERP API, trending content and public sources like Wikipedia, while audience research and citation/financial details remain unresolved.
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