My AI marketing team has a professor, a writer and a slick salesperson. Yours can, too. | MarTech

"Steeped in AI for over two years, I've come to see my team of LLMs - ChatGPT, Claude and Gemini - as specialists, each with a unique personality. On the surface, they all let you interact in natural language and build customizable AI assistants - Custom GPTs, Claude Projects and Gemini Gems. But under the hood, they're very different. For digital marketers like us, knowing these nuances is the key to using the right LLM at the right moment."

"The Professor: Google Gemini Gems You know, that one professor with a photographic memory can connect a thousand different ideas into one brilliant concept? That's Gemini. It's serious, academic and a master of deep research. When I need to index the web for a huge topic or dive deep into a complex subject, I go to Gemini. It's also my go-to for creating a new Gem or custom bot because the responses feel incredibly professional and well-researched."

"The Writer: Claude Projects If The Professor is about facts, The Writer is about the story. Claude served as my writing team for my upcoming book, "Hyperadaptive: Rewiring the Enterprise to Become AI-Native." It was a development editor, a copy editor and a fantastic partner for shaping the narrative arc. Claude helped me turn a pile of research and notes into a cohesive story, which, as any writer knows, is a creative act of magic."

"The Salesperson: ChatGPT Custom GPTs This one is the friendly, cool salesperson who knows a little about everything. It's great for everyday tasks because it's so versatile. Need to brainstorm ideas quickly? Want a simple answer to a question? ChatGPT is your guy. It's not a master of nuance and the writing is bland, but if you need to create an image with text on it or get a quick ans"

Three LLM platforms are described as distinct specialists with unique strengths: Google Gemini as an academically rigorous researcher, Anthropic Claude as a creative writer and developmental editor, and OpenAI ChatGPT as a versatile, everyday assistant. Gemini excels at indexing the web, deep dives, and building professional custom bots. Claude excels at shaping narrative arcs, editing prose, and turning research into cohesive stories. ChatGPT excels at rapid ideation, simple answers, and practical tasks like creating images with text. Digital marketers benefit from matching each task to the LLM best suited to its strengths to achieve more effective results.

Read at MarTech