The article warns about the escalating risks posed by advancements in generative AI, particularly in replicating human images and voices. Cybersecurity experts highlight how malicious actors exploit this technology to perpetrate fraud, especially in hiring, where fake candidates can infiltrate businesses. With Gartner forecasting that 25% of job applicants will be fabricated by 2028, organizations must enhance their security measures well beyond traditional defenses. The nature of fraud is evolving, indicating a pressing need for vigilance and innovation to combat this new synthetic identity fraud that threatens both personal and organizational integrity.
In my decades of working in cybersecurity, I have never seen a threat quite like the one we face today. Anyone's image, likeness, and voice can be replicated on a photorealistic level cheaply and quickly.
Gartner predicts that by 2028, 25% of job candidates globally will be fake, driven largely by AI-generated profiles. Recruiters already encounter this mounting threat by noticing unnatural movements when speaking with candidates.
For many companies, the proverbial front door is wide open to these attacks without adequate protection from deepfake candidates or 'look-alike' candidate swaps in the HR interview process.
We must take security a step further to address today's uncharted AI-driven threat landscape, protecting our people and organizations from fraud and extortion before trust erodes and can no longer be restored.
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