Advertisers can now request full image variations using Meta's generative AI tools, offering new ideas for product imagery beyond just background changes.
Meta's AI features could be used to create products that don't exist in reality, potentially deceiving consumers, with the ability to manipulate colors, angles, and scenarios of the products.
While Meta claims to have guardrails in place to prevent inappropriate content generation, including filtering out unsupported images and low-quality content, concerns remain regarding potential misuse of these AI capabilities by advertisers.
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