For investors skeptical of Meta's AI spending's payoff, Zuckerberg highlights how AI enhances recommendations, content discovery, and advertising effectiveness, with significant potential upside already at scale.
Meta's revenue grew 22%, driven by advertising, outperforming Google, Pinterest, and Spotify, credited to AI-led improvements in ad performance and user experiences.
Susan Li attributes Meta's robust ad growth in various sectors, especially in the Asia-Pacific region, to enhanced ad performance driven by AI investments and a refreshed online advertising platform.
Zuckerberg emphasizes AI as the core behind Meta's advertising success post the privacy update, accentuating the technology's pivotal role in driving the company's growth and competitive edge.
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