We're building industry-leading tools that can identify invisible markers at scale-specifically, the 'AI generated' information in the C2PA and IPTC technical standards-so we can label images from Google, OpenAI, Microsoft, Adobe, Midjourney, and Shutterstock as they implement their plans for adding metadata to images created by their tools.
During this time, we expect to learn much more about how people are creating and sharing AI content, what sort of transparency people find most valuable, and how these technologies evolve.
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