""Following the strong early traction of Vibes within Meta AI, we are testing a standalone app to build on that momentum," Meta said in a statement. "We've seen that users are increasingly leaning into the format to create, discover, and share AI-generated video with friends. This standalone app provides a dedicated home for that experience, offering people a more focused and immersive environment. We will look to expand the app further based on what we learn from the community.""
"Vibes was introduced as a feature in the Meta AI app in September 2025. Similar to OpenAI's Sora app, Vibes lets users prompt Meta AI to create TikTok-style vertical videos. Meta has yet to share specific numbers for how many people actually use Vibes, but the company does claim that Meta AI usage has continued to grow since Vibes launched. Breaking the feature out into its own app could allow Meta to add more functionality without cluttering the existing Meta AI app. The company believes AI-generated content will be the next big source of engagement on platforms, and said in an October 2025 earnings call that it planned to push more AI images and videos into its recommendation algorithm."
Meta is testing a standalone Vibes app to expand its feed of AI-generated vertical videos and provide a focused environment for creation and sharing. Vibes launched as a feature in the Meta AI app in September 2025 and lets users prompt Meta AI to generate TikTok-style videos. Meta reports early traction and growing Meta AI usage but has not shared precise user counts. Separating Vibes into a dedicated app could enable additional features without cluttering the Meta AI app. Meta plans to push more AI images and videos into recommendation algorithms as AI-generated content drives engagement, while competitors pursue similar AI-first social strategies.
Read at Engadget
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