Meta’s new AI chatbots are voiced by celebrities like John Cena and Judi Dench, as they seek to attract users who previously dismissed similar AI assistants.
Previously, Meta paid up to $5 million for celebrity voices but discontinued the project after disappointing engagement; they’re now trying a different approach.
Last year’s celebrity AI assistants might not have succeeded in retaining users, but they may have sparked initial interest in AI chat technologies.
Meta’s continuing reliance on celebrity voices raises questions about their strategy and understanding of user engagement with AI chatbots.
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