"Whether it's a voice chat or a text exchange with our AI features, this update will help us improve the recommendations we provide for people across our platforms so they're more likely to see content they're actually interested in - and less of the content they're not,"
"For example, if you chat with Meta AI about hiking, we may learn that you're interested in hiking - just as we would if you posted a reel about hiking or liked a hiking-related Page. As a result, you might start seeing recommendations for hiking groups, posts from friends about trails, or ads for hiking boots."
"We will start personalizing content and ad recommendations on our platforms based on people's interactions with our generative AI features,"
Meta confirmed it will collect interactions with its AI tools to serve targeted ads across Facebook, Instagram, and Threads. The policy will apply to voice chats and text conversations with Meta AI and will analyze interests to personalize content and ad recommendations. Meta will start notifying people on Oct. 7, 2025 via in-product notifications and emails, and the policy takes effect Dec. 16 with no opt-out. Users in the U.K., E.U., and South Korea are exempt. Meta said personalized recommendations aim to show more relevant content and ads, offering examples such as hiking-related groups, posts, or ads.
Read at Forbes
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