Marc Benioff is writing Salesforce's annual strategy document. He shared the key details early with Business Insider.

"Salesforce CEO Marc Benioff is drafting the company's annual strategic plan, and he shared key parts of the vision for next year in an interview with Business Insider. This annual document is called the V2MOM, which stands for Vision, Values, Methods, Obstacles, and Measurements. It's shared internally at the start of each fiscal year, which begins in February. The document often contains important projections."

""The first, most important thing is our data foundation," Benioff said. "None of these agents work without data and context, or you just get all the hallucinations," the term for inaccurate AI outputs. Salesforce recently bought cloud data management company Informatica for $8 billion. This will be combined with existing Salesforce data platforms, Mulesoft and Data 360, to make customer data "harmonized, federated, and integrated," he said. "That is critical for every customer.""

An annual strategic plan called V2MOM (Vision, Values, Methods, Obstacles, Measurements) will guide the fiscal year and emphasize four main components beginning with a robust data foundation. Strengthening the data foundation aims to prevent generative AI agents from producing hallucinations by providing context and harmonized customer information. The company will integrate its recent $8 billion Informatica acquisition with existing data platforms Mulesoft and Data 360 to harmonize, federate, and integrate customer data. The strategy supports a major push into AI agents such as Agentforce while addressing investor and employee doubts and improving profitability.

Read at Business Insider