"AI entered mainstream consciousness in November 2022 when ChatGPT burst onto the scene and scooped up more than a million active users in one month. No longer just for tech giants and scientists, AI was suddenly pitched as a transformative force that anyone could use. The proliferation of advanced AI models like DeepSeek that lowered costs and made AI integration easier has only further heightened expectations of what AI might be able to do for companies."
"Mi Ji is Institute Senior Executive Fellow at the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France."
AI entered mainstream consciousness in November 2022 when ChatGPT rapidly attracted more than a million active users in a single month. Adoption expanded beyond tech giants and scientists as AI became accessible and was presented as a transformative tool for general use. The emergence of advanced AI models such as DeepSeek reduced costs and simplified integration, enabling wider deployment across business functions. These cost and integration improvements intensified corporate expectations about AI’s potential to improve operations, strategy, and competitive advantage. Mi Ji is Institute Senior Executive Fellow at the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France.
Read at Harvard Business Review
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