At the Viva Tech conference 2025, L'Oréal announced a partnership with Nvidia to leverage AI in content creation. CEO Asmita Dubey highlighted significant shifts in consumer behavior driven by AI. The new AI-driven tools will enable rapid development of creative assets, but there are concerns regarding job security in creative sectors. Emphasizing that AI should serve as a catalyst for human creativity, L'Oréal's leadership advocated for continuous employee upskilling to maintain originality and adapt to the ever-evolving market.
Imagine a world where your creativity has no limits, powered by a blend of human imagination and generative AI. The models that were the best yesterday, may not be the best today. We need to constantly upskill to avoid standardization.
Now is the time to scale. Finding the product is changing. Purchasing is changing. Loyalty is changing. There are so many things shifting with AI.
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