Amazon's internal sales guidelines provide talking points for AWS salespeople to counter the competition from AI rivals such as OpenAI, Microsoft, and Google.
The nine factors customers consider when purchasing generative AI models include customization, personalization, accuracy, security, monitoring, cost, ease of use, responsible AI, and innovation.
AWS's focus is on cloud infrastructure and AI foundation models rather than AI chatbots, indicating a strategic direction in the competitive AI landscape.
The guidelines emphasize the importance of addressing customer concerns regarding data security and the ethical implications of AI technologies, highlighting AWS's commitment to responsible AI practices.
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