Jean-Yves Simon, CPO of AB Tasty, emphasizes the critical role of understanding and responding to evolving customer needs in product development. With a background steeped in customer service values, Simon leads the implementation of a comprehensive feedback system that integrates insights from customers throughout the product lifecycle. This approach not only helps address the known needs but also uncovers latent needs that users may not articulate. The company's commitment to customer satisfaction is fundamental, stemming from its origins as an agency and reinforced by Simon's personal experiences in the hospitality industry.
At AB Tasty, we work closely with our CSMs and professional service teams to ensure our customer experience satisfies the customer and stays in tune with their needs.
I believe in solving a need users don't even know they have, which is essential for product discovery and customer satisfaction.
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