Marroquin explained how her upbringing in a technologically evolving era fostered her interest in real estate, noting, "I always just thought there has to be a better way." This perspective has significantly influenced her approach to utilizing AI for enhanced operational efficiency.
During the podcast, Marroquin detailed, "creating the second business brain... is a knowledge base that has been input into ChatGPT, and you're creating your own custom GPT for your business." This innovation simplifies the AI interaction for agents, enhancing their ability to retrieve valuable insights.
She further elaborated, "We've taken a personality profile and turned it into a quiz with AI... it tells agents which training route they should take based on their personality type," indicating a personalized approach to agent training.
Marroquin emphasized the shift in strategy by saying, "I don't think it's really about doing more. It's about doing what's necessary to maximize efficiency." This highlights her focus on effective use of technology over mere volume of tasks.
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