The company, which recently secured a $73.6 million Series B funding round led by Amazon.com Inc. founder Bezos, plans to incorporate ads into the related questions it suggests to users.
Perplexity's AI-driven search engine will begin introducing native ads in the upcoming quarters, influenced by brands.
Perplexity AI co-founder referred to Google co-founders' criticism of advertising in search engines as 'Old wine in a new bottle.'
Perplexity claims over 10 million monthly active users and needs to ensure relevant sponsored questions to maintain advertiser interest.
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