The Perplexity AI app has accumulated over two million downloads and processes over 230 million queries monthly, indicating its rapid growth and increasing user engagement.
Advertisers using Perplexity AI will benefit from a cost-per-thousand-impressions model, with initial categories like technology and finance, reflecting a strategic approach to monetize insights.
Perplexity AI has seen a staggering 700% increase in revenue and usage in 2023, particularly after securing a new $250 million funding round to expand its services.
Amid its growth, Perplexity AI has faced criticism for potential plagiarism in content sourcing, prompting necessary adjustments to its content-attribution system.
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