The article discusses the branding and user interface issues surrounding voice assistants like Siri, Alexa, and Google Assistant. It argues that while Siri and Alexa have strong cultural cachets, Google Assistant struggles with its generic branding. Despite expectations for improvement, Siri remains largely unimproved, disappointing users. The author compares the current interaction with AI tools to past command-line interfaces, emphasizing that poor discoverability hinders the average user's ability to engage with technologies like ChatGPT or Gemini effectively.
If you put someone in front of ChatGPT or Gemini, say it's an incredible tool, and tell them to ask it anything, they'll just stare blankly at the blinking prompt.
We've regressed in discoverability. A regular person, not the tech people, struggles to interact with AI tools due to poor user interface design.
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