Creators using generative AI tools on itch.io must now disclose this in project uploads, clearly labeling assets that include AI-generated content. This marks a shift towards transparency.
The measures include a mandatory AI generation disclosure box during project uploads, requiring creators to specify the types of AI-generated content, thus fostering clarity within the marketplace.
If an asset contains any AI-generated output, it must be labeled accordingly. Failure to comply means removal from indexing, limiting visibility for potential buyers.
Although itch.io's policy may be a compromise rather than a ban on AI, it provides a means for users to filter out unwanted AI-generated assets, catering to varying creator preferences.
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