"Along the customer journey, Emma can act as an innovative bridge builder between potential travellers and real, unforgettable experiences in Germany as early as the inspiration phase," said Petra Hedorfer, CEO of the GNTB.
Compton's reporting indicated that Emma's chat feature had some limitations - specifically, she 'gets stumped with nuanced topics' such as safety concerns for women traveling alone.
The concerns raised online covered a lot of ground, from worries over human jobs being lost to AI to arguments over whether it was better to get travel information from actual people.
Emma could chat with interested travelers in 'over 20 languages,' showcasing the appeal of AI influencers in providing accessible travel guidance.
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