OpenAI's CFO Sarah Friar mentioned that the company is exploring potential advertising models but stated that there are no active plans currently in place for implementation.
With OpenAI aiming for ambitious goals and facing substantial costs, implementing an advertising model could provide a reliable revenue source to support its growth.
Other startups like Perplexity are experimenting with innovating ad strategies, such as 'sponsored follow-up questions' which might inform how OpenAI approaches advertising.
Despite internal divisions on the approach to advertising, CEO Sam Altman is reportedly becoming more open to the idea, suggesting a possibility of future ad implementation.
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