As enterprises invest heavily in generative AI, fears arise that prices for accessing this technology will increase in the coming years. Experts suggest that as large language models (LLMs) become integral, switching to alternatives will become prohibitively expensive, allowing LLM makers to raise prices. Comparisons to past tech markets illustrate this point, with reference to Uber, Salesforce, and Netscape's historical pricing shifts. Industry leaders emphasize that businesses will ultimately pay based on the value provided rather than development costs.
"Remember when Uber rides cost $3 across town? When they threw promo codes at us like confetti? Venture capital was bleeding money to get us addicted to convenience..."
"Any technology that is sufficiently different - and delivering materially better value - can obliterate pricing expectations..."
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