Every week, millions of adults pretend that they're football managers. I am one of them. We live out our dreams in the Fantasy Premier League (FPL), an online game that's become a global phenomenon.
The biggest of them all is Fantasy Football Hub, a startup based in the UK. After launching with a blog focus in 2019, Fantasy Football Hub began experimenting with point projections. 'It quickly became quite apparent that this was hugely popular,' says Will Thomas, the company's CEO and founder. 'We doubled down on it.'
The stakes are high. So high, in fact, that some players now employ controversial advisors: data analytics. These means I can no longer trust my rivals. Are they even making their decisions? Who's the real winner when the teams are guided by AI?
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