AWS recently implemented an incentive program targeting its AI products Q and Bedrock to enhance sales amidst intensifying competition in the AI market.
For the chatbot Q, AWS offers a $1,000 bonus for the first 25 licenses sold and retained for three months, with potential rewards maxing out at $20,000 per customer.
AWS is considering higher pay for AI specialists in specific job categories, alongside new performance targets geared towards AI product sales and engagement.
The internal sales campaign "Find One, Launch One, Ramp One" encourages non-sales roles at AWS to take on active selling of AI products, reflecting a broader strategy.
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