"An internal Nvidia email chain revealed how senior executives at the chip giant - including founder and CEO Jensen Huang - mobilized in response to customer criticism of a key product launch late last year. The thread offers a glimpse into how the company responds to public backlash as it expands products designed for individual developers and researchers. The thread, which Business Insider has seen, centered on the launch of DGX Spark, a desktop AI system designed for developers and researchers to build AI products and work on apps for data science, medicine, and other fields."
"Anshel Sag, a Moor Insights & Strategy analyst who has tracked Nvidia launches for 15 years and was an early DGX Spark tester, said the company's long experience releasing graphics cards in the gaming industry - where products are routinely scrutinized - has made it adept at handling public feedback, with Huang typically keeping a close eye on new releases. In recent years, the company has become even more reactive, Sag said, due to increased internal resources and "sensitivity about the stock price and how negative sentiment can draw that down.""
Senior Nvidia executives, including founder and CEO Jensen Huang, mobilized internally to support customers after criticism of the DGX Spark desktop AI system. DGX Spark is positioned as a desktop developer platform for building AI products and applications in data science, medicine, and other fields. Customers cited software stability and performance issues following the launch, prompting internal coordination and customer support efforts. Nvidia's long experience releasing gaming graphics cards has contributed to its ability to handle public feedback. Increased internal resources and sensitivity about stock-price impacts have made the company more reactive to negative sentiment.
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