"I always say data foundations are important for whatever you do next. Make it clear how the data strategy will drive tangible value -- why is it important, for example, that your email addresses are up to date and accurate so that you can do targeted digital communications?"
"I can understand why people might say governance is boring. But in today's digital organizations, where people want to do straight-through processing, it becomes even more critical that your data is good quality. So, all roads are leading to governance."
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