For almost two years, companies have jumped headfirst into generative AI. The push hasn't come cheap due to expensive GPUs and sought-after talent. But concerns have been quickly brushed away. After all, this is the next digital revolution, akin to the early days of the internet.
The pressure will continue to ratchet up as Apple, Microsoft, Amazon, and Meta - all big spenders on AI projects - report earnings next week. Nvidia, which will report at the end of August, is preparing to show examples of how clients are making money using its AI chips.
But investors can only get so aggressive. The market has largely been built over the past few years on the promise of AI. To abandon it now could pose an even bigger risk than spending a bit more than they're comfortable with.
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