"This is a great time to partner with our sales teams for this #OneTeam effort," AWS explained in an internal memo obtained by Business Insider. The memo highlighted the necessity for AWS employees to actively engage with sales opportunities to enhance their AI product sales strategies.
The ultimate aim was to sell more of the company's new AI offerings. Sales architects, customer success managers, and other roles were recruited into the broad push, illustrating AWS's comprehensive effort to integrate AI into its cloud services.
AWS created a leaderboard for everyone to see the top performers. With December 1 as the deadline, the company dangled prizes, including an evening of pizza and wine at an executive's home, showcasing a competitive spirit among employees to boost AI sales.
Messaging from AWS CEO Matt Garman is to move even faster, revealing the urgency presented to teams as they face significant competition from OpenAI, Microsoft, and Google in the AI space.
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