Amazon Prime Video has announced a pilot program for AI-aided dubbing in English and Latin American Spanish, targeting twelve licensed films and series. This initiative aims to expand accessibility to more viewers, even for productions that would not have otherwise been dubbed. However, the move raises concerns about the quality of AI-generated content, reminiscent of recent complaints about substandard movie descriptions and posters. Critics argue this undermines the essence of cinema and the artistic integrity valued by filmmakers.
"Amazon Prime Video will debut AI-aided dubbing in English and Latin American Spanish for selected movies, making them accessible to more customers."
"Users complain that the platform is now littered with lazy, almost certainly AI-generated movie descriptions, even for renowned classics."
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