Designed by DesignStudio, the new visual identity is centred around the new tagline, 'Search savvy. Feel super.' According to the studio, 'the witty and characterful nature of the brand is brought to life through playful hand-drawn illustrations, created in partnership with Niceshit. The illustrative scenes are inspired by the trivago persona, Hank - a simple yet lovable door-hanger character.'
Anyone worried about AI taking jobs, look away now: the ads use AI to translate a single actor's dialogue into various languages, removing the need for various actors.
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