Most marketers have used ChatGPT for content generation, but many treat it like a simple tool rather than a collaborative partner. The article emphasizes the concept of 'prompt conversations'âa process of iterative dialogue where each AI output helps refine the next request. By breaking content creation into stagesâideation, structure, drafting, and refinementâmarketers can enhance both quality and relevance. Using contextual prompts leads to more tailored and creative outputs, making the AI not just a generator but an active collaborator in the writing process.
The real power comes from what we call 'prompt conversations': a deliberate, iterative back-and-forth between you and the AI, where each response informs your next prompt.
ChatGPT shines when it has context, and a conversation gives it exactly that.
Instead of expecting one prompt to give you a finished piece of content, break your process into phases: ideation, structure, drafting and refinement.
Don't settle for a 'meh' output. Establish a dialogue that allows you to refine and improve the content progressively.
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