We keep hearing that ecommerce is an unstoppable force, but the truth is that it's hit a wall. Even though online sales keep climbing, growth has been flat lately. It might not be a hiccup, either.
Shoppers - especially younger ones - like browsing IRL, and I don't see that shift reversing anytime soon. Overall, online shopping's share of U.S. sales has stagnated since 2020, hovering around 15%.
#ecommerce #online-shopping #brick-and-mortar-shopping #humanized-shopping-experience #retail-technology
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