"When ChatGPT was first released to the world at the end of 2022, Kristin Ginn, the product marketing lead for AI adoption and usage at Microsoft and founder of the consultancy TrnsfrmAItn, started playing around with it. She explored how she could use AI both at work and in her personal life, and realized just how powerful the technology would be."
"Fast forward a year to 18 months to early 2024, and a different narrative started emerging. Organizations that had invested in AI were saying they weren't really seeing impact from their AI investment and weren't sure if it was actually worth it. Ginn had seen first-hand how powerful AI can be at the individual level, so she had a fairly difficult time understanding how those individual productivity gains didn't translate to productivity gains at the organizational level."
"She started researching this disconnect, talking to leaders, colleagues, and friends. That's when she realized the issue isn't a technology challenge; the technology itself is relatively easy to use. The issue is a human readiness challenge. It's human nature to avoid change, so your task is to help your people overcome that avoidance and embrace a new way of working."
Generative AI produced clear individual productivity and quality gains after ChatGPT's 2022 release, but many organizations later reported limited ROI from AI investments. The gap stems from human readiness, not technology; tools are usable but people resist change and fail to adopt new workflows. Overcoming avoidance requires addressing psychological biases, identifying specialized user mindsets, and implementing a human-first adoption framework. A three-layer strategy that activates users, aligns roles, and embeds AI into team processes can translate individual wins into organization-wide productivity improvements. Deploying tools alone won't lead to transformation; deliberate rollout and change management are required. Leaders must help people embrace new ways of working through training, incentives, and workflow redesign.
Read at Social Media Examiner
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